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Smart Manufacturing Blog

Welcome to the official Smart Manufacturing Blog. Gain access to the experiences of smart manufacturers that make the world's most awesome products, and insights into cloud-based MES, ERP, Supply Chain Management, Industrial IoT (IIoT), and Analytics solutions.

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Plex CMO Heidi Melin Talks Marketing Technology

Cloud ERP Manufacturing
September 14, 2014
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Today’s highly connected digital world has evoked a shift in everything from the way people communicate with each other to how companies conduct business.

We see it all the time in manufacturing – companies selecting Cloud ERP technology after putting careful thought into their business processes and the infrastructure to keep operations running.

However, it’s important to take a look at the entire organization including sales and marketing which is traditionally viewed as two entities that operate separately.

This digital transformation has made it easier for rapidly growing companies to adopt a “revenue process” concept that leverages marketing technology in order to seamlessly integrate the two.

Plex CMO Heidi Melin, recently shared her viewpoint in a recent Moneyball for Marketing podcast outlining how CMOs of high growth companies can achieve rapid scale by leveraging marketing technology to implement a strong “revenue process”.

Listen to the podcast here or subscribe to the entire series on iTunes and share your thoughts on how high growth organizations can scale rapidly.

About the Author

Plex Team

Plex Systems, Inc.® delivers the first smart manufacturing platform that empowers the world’s leading innovators to make awesome products. Plex gives process and discrete manufacturers the ability to connect, automate, track and analyze every aspect of their business—from the shop floor to the top floor —to drive business transformation. Built in the cloud, the Plex Smart Manufacturing Platform includes MES, ERP, supply chain management, Industrial IoT, and analytics to connect people, systems, machines, and supply chains, enabling them to lead with precision, efficiency and agility in an ever-changing market. Learn more at www.plex.com.

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