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Today’s highly connected digital world has evoked a shift in everything from the way people communicate with each other to how companies conduct business.
We see it all the time in manufacturing – companies selecting Cloud ERP technology after putting careful thought into their business processes and the infrastructure to keep operations running.
However, it’s important to take a look at the entire organization including sales and marketing which is traditionally viewed as two entities that operate separately.
This digital transformation has made it easier for rapidly growing companies to adopt a “revenue process” concept that leverages marketing technology in order to seamlessly integrate the two.
Plex CMO Heidi Melin, recently shared her viewpoint in a recent Moneyball for Marketing podcast outlining how CMOs of high growth companies can achieve rapid scale by leveraging marketing technology to implement a strong “revenue process”.