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In the first post of this series, I discussed the definition of influence - adapting behavior, products, and processes based on communication, information, and shared understanding - and the four ways that Plex approaches customer influence. Here in part two, I’m going to dive into how we capture and eventually measure it. Importantly, there is no ‘one metric to rule them all’....
Read MoreInfluence, at its core, is adapting behavior, products, and processes based on communication, information, and shared understanding. In order to influence and be influenced, you have to have a deep understanding - an empathy - for the audience. That comes from having walked a mile (or 20) in another person’s shoes. ...
Read MoreThe efficiency of inventory management is crucial to any business. For retailers, accurate inventory means finished goods ready to sell. But for manufacturing companies, warehouse capacity for raw materials and finished goods must be balanced like bookends to ensure that production can take place on time and on schedule....
Read MoreYou can't fix what you can't see. Without access to and analysis of the data resulting from production, manufacturers risk higher costs, poor quality, and mysteriously low equipment utilization. And with global manufacturing competition at an all-time high due to disruption, trade wars, COVID-19, and other issues, companies just can't afford to be in the dark about what's going on in their…
Read MoreIt happens a lot: strangers walk up to Hugh Gaither and take off their shoes. Awkward, right? Not for Hugh. He’s the founder and CEO of Feetures, America’s top running sock brand. And if enthusiastic customers want to show off their Feetures socks, he’s all for it....
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